Aberdeen Slaters
Bespoke branding, design guidelines, and website for local roofing specialists.
Aberdeen Slaters provide specialist slating, roofing, and property maintenance services across the North East of Scotland. To stand out in a competitive trades landscape and showcase their high standard of workmanship, they needed a complete, cohesive digital and visual overhaul.
MCT Web delivered a comprehensive, end-to-end package built entirely bespoke from the ground up:
- Bespoke Logo & Brand Identity: Designed a distinguished, contemporary logo and visual theme reflecting their craft, trust, and heritage.
- Design Guidelines: Created a clear style guide detailing palette selection, typography, and logo usage for consistent branding across vehicles, print, and digital media.
- Custom Website Development: Built a fast, responsive, and intuitive website optimised for mobile users looking for swift estimates and emergency repairs.
- Local SEO Optimisation: Implemented targeted search engine optimisation strategies to ensure strong visibility across Aberdeen and Aberdeenshire for key roofing terms.
The result is a polished, professional brand and web presence that reinforces Aberdeen Slaters' reputation as premier roofing specialists and consistently drives new customer enquiries.
A completely bespoke visual identity and logo created from scratch, pairing traditional Scottish slating heritage with a modern, professional aesthetic.
Comprehensive design guidelines developed to govern color usage, typography, and brand assets across digital and physical collateral.
A fast, clean, and mobile-responsive website engineered to convert visitors into direct quotation requests.
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